New Daily Deal Site for Event Planners
I originally met one of CaterWire’s founders, Ellis Connolly, at an MES mixer last year, during which he informed me of his concept for a daily deal site for the event industry. In addition to weekly deals on event-related services, the site also provides a local tip that spotlights DC-based vendors, as well as factoids about the catering industry. Last week during their official launch, they featured my magic services on their web site.
Although CaterWire is similar to Groupon and other daily deal sites, the site is built for those people who are searching for catering and event-related services, such as catering for office luncheons or meetings, personal chef services, or private happy hour deals.
While I cant speak to the size of their audience or potentially how many purchases you might receive, I do think its worth a look. It’s a novel concept and has a focused industry, which I think could work. It’s free to receive updates and free to list your service. However, there is a profit sharing structure in which CaterWire receives a portion of each sale. Depending on your margins and your specific service, this may or may not be a good fit for you.
Recent deals included 40 percent off a private function at Funxion (including your F&B purchases!) and 40 percent off private party wait staff. I could see this being useful for event planners as well. If you catch a good deal on a service that has a fit for your client, you can look like a super hero when you pass the savings on to them (or keep this a secret and increase your margins ;-)). I’ll leave that choice up to you.
To join the site and signup for their weekly deals, visit www.caterwire.com. If you’re interested in having your product or service be featured as one of the deals, you’ll need to contact them directly.
All in all, I’m excited to try out their service and see what kind of sales it will generate. I’ll report back on the success of my first listing after it’s completed.
Have you had any experiences working with existing daily deal sites for your business (Groupon, LivingSocial, etc.)? How did it affect your business? What kind of customers did it attract? Was it an overall positive or negative experience?